Following a two-year investigation, the UK Competition and Markets Authority (CMA) has announced its final package of reforms aimed at improving transparency, competition and client choice in the companion animal sector. The measures, expected to become legally binding from late 2026, mark one of the most significant reviews of veterinary services in recent decades.
Transparency on prices and practice ownership
The reforms introduce mandatory price transparency, including the publication of comprehensive price lists and written estimates for treatments exceeding £500 (€575). Veterinary practices will also be required to clearly disclose ownership structures, particularly where clinics are part of larger corporate groups.
Capped prescription fees and centralised comparison platform
In addition, clients must be informed of their right to request a prescription and purchase medicines elsewhere, often at lower cost online. Prescription fees will be capped (£21/€24 for the first medicine, £12.50/€14 for additional items). Further measures include improved complaints procedures, clearer information on services (including out-of-hours care and cremation options), and the development of a centralised comparison platform via the British statutory body RCVS.
A landmark reform triggering mixed reactions
Veterinary corporates have broadly welcomed the clarity provided by the final report, while highlighting their commitment to clinical quality and local service delivery. The British Veterinary Association (BVA) also supports most measures, particularly those enhancing transparency and trust, and welcomed adjustments made following professional feedback. However, independent practices have raised concerns about the impact on business models, particularly regarding medicine sales and the potential shift towards online pharmacies.
Implications beyond the UK
While specific to the UK, these reforms reflect wider European trends – such as in the Netherlands and France – of increased scrutiny of pricing, corporate ownership and consumer information in veterinary services. For the profession, the challenge will be to balance transparency, clinical independence and economic sustainability, while continuing to deliver high-quality care.
The CMA’s full decision is available on the case page. An explainer for UK veterinary businesses is also provided.
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