The Dutch Veterinary overarching initiative for communication and unity (Voice) has launched an inspiring new booklet: “TROTS!” (Proud!). Its aim is simple but important: to help veterinary professionals communicate the value of their work to society in a positive, realistic way. ‘Across Europe, veterinary teams face increasing public expectations and scrutiny,’ recalls Volker Moser (UEVP president), welcoming the initiative. ‘Clear, confident communication about what the profession does – and why it matters – is therefore more important than ever.’
Inspiration for the whole veterinary team
The booklet is designed for the entire veterinary community: veterinarians, veterinary nurses/technicians, practice staff and others working in veterinary care. Rather than focusing on large communication campaigns, it provides practical ideas for everyday situations — conversations with clients, interactions with colleagues, or contact with journalists and the wider public.
Speaking confidently about the profession
“TROTS!” combines recognisable situations, reflections and practical tips to help professionals speak more confidently about their work and its impact on animal health, public health and society. The content is structured around three key questions:
- What can you do individually?
- What can you do as a practice team?
- How can you engage with media and the wider public?
Encouraging reflection and action
The booklet encourages veterinary professionals to reflect on how they present their work — and to take small, practical steps to share their stories more often. ‘Each conversation that highlights the profession’s expertise, responsibility and dedication contributes to a more accurate and balanced public understanding of veterinary work,’ the booklet stresses.
Developed by a group of dedicated veterinary colleagues working voluntarily, the booklet is now distributed to veterinary clinics across the Netherlands and is freely available online. More information: voiceveterinair@gmail.com.
Similar initiatives and resources can be found on the VetJoy website.
(Photo @Voice/Vetlife)